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Okay Go Here We Go Againtts0

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2006 single by OK Go

"Hither It Goes Once again"
Here It Goes Again.jpg
Single by OK Become
from the anthology Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Label
  • Capitol
  • EMI
Songwriter(s) Damian Kulash
Producer(southward) Tore Johansson
OK Get singles chronology
"Invincible"
(2006) 		"Here It Goes Again"
(2006) 		"WTF?"
(2009)

"Hither Information technology Goes Again" is a song by American stone band OK Go, the 5th single released from their second studio album, Oh No (2005). Information technology was the band's merely single to nautical chart on the U.s.a. Billboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on the U.k. Singles Chart, giving the band their second UK top-forty hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at ane fourth dimension being one of their most watched videos with over 53 million views.

The single'southward B-side, "The Lovecats", is a cover of the song past the Cure and was previously included on the band'due south Do What You lot Want EP and the unmarried "A Meg Ways". An alternating version was nicknamed "UK Surf".

Composition and recording [edit]

Written by Damian Kulash Jr., the three-minute "Here Information technology Goes Again" is ready in mutual time at a "Moderately fast rock" tempo of 144 beats per infinitesimal. It is composed in the key of C major, with the vocal range spanning from C4 to A4.[1] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the rail. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song'southward engineers, with Jens Lindgård existence the engineering banana. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, besides in Los Angeles.[2]

Commercial performance [edit]

On the American Billboard Hot 100 chart, issue dated September xvi, 2006, "Hither Information technology Goes Again" debuted at number 87,[three] and by the side by side week it rose to its height into the acme 40 at 38.[four] The rail lasted a full of twenty weeks.[5] Additionally, information technology reached into the top 40 onto the Pop 100 at number 34,[6] as well equally number 17 on the Adult Meridian 40[7] and Alternative Songs charts.[8] "Hither It Goes Once again" was also a Meridian twoscore hit in other countries. On the Britain Singles Chart, it debuted at number 36,[9] while on the Official New Zealand Music Chart its peak position was 28.[10] In Australia, the vocal began at number 67 on the ARIA top 100 singles nautical chart, and rose to 63 the next calendar week and as well topped the Hitseekers chart, which surveys tracks by bands that accept non reached into the top 50 of the master chart.[11]

Music video [edit]

The music video of the song is an elaborate performance of the ring dancing on 8 treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous take. Choreographed and co-directed by the band and lead vocalizer Damian Kulash's sister Trish Sie, it took a total of seventeen attempts to complete the video.[12] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the atomic number 82 vocals instead of Damian Kulash, following the format from the dance choreographed for the vocal "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 million times. Information technology premiered on VH1'south Superlative 20 Countdown that same mean solar day. OK Go performed the dance routine alive at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Accolade for Best Brusque Course Music Video and the 2006 YouTube awards for Virtually Creative Video.

In "The Must List" on the Baronial 18, 2006, issue of Entertainment Weekly, the video was ranked number nine: "The votes have been tallied, and this yr's award for Best Use of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named ane of "The 30 All-Time Best Music Videos" by Fourth dimension Magazine.[fourteen]

UK Surf Mix [edit]

During the summertime of 2006, the band recorded a slower version of "Here Information technology Goes Again" "in their attic".[xv] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. Subsequently being featured in the January 2007 Grey's Anatomy episode "Dandy Expectations", it was released in the United states through iTunes on February 1, 2007, as a digital download.

Track listings [edit]

Credits and personnel [edit]

Credits are adapted from liner notes of the single release.[2]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Village Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Production – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Engineering – David Carlsson, Petter Lindgård
  • Assistant engineering science – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In popular culture [edit]

Co-ordinate to MTV Games'south Paul McGooyer, the video game Stone Band helped to spur further interest in the band.[24] The E3 2016 trailer for Lego Dimensions features the song.[25] Parodies of the video have appeared on The Simpsons, The Fairly OddParents, Foster's Dwelling house for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Here Information technology Goes Again Canvass Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October 16, 2012.
  2. ^ a b c Here Information technology Goes Once more (European unmarried-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September nine, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  5. ^ a b "OK Go Chart History (Hot 100)". Billboard. Retrieved September nine, 2014.
  6. ^ a b "Oh No – OK Become Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Go Chart History (Adult Popular Songs)". Billboard. Retrieved September ix, 2014.
  8. ^ a b "OK Go Chart History (Culling Airplay)". Billboard. Retrieved September 9, 2014.
  9. ^ a b "Official Singles Nautical chart Elevation 100". Official Charts Visitor. Retrieved September 10, 2014.
  10. ^ a b "OK Get – Here Information technology Goes Again". Top 40 Singles. Retrieved September nine, 2014.
  11. ^ a b c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Hither Goes 'OK Go' Over again". CBS News. October 26, 2006.
  13. ^ "The Must Listing: Baronial xviii, 2006". Entertainment Weekly. Fourth dimension Inc. August 11, 2006. Retrieved October five, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The thirty All-Time Best Music Videos - OK Go, 'Here Information technology Goes Again'". Fourth dimension. Archived from the original on September 26, 2011. Retrieved August 19, 2011.
  15. ^ OK Get - news Archived September 27, 2007, at the Wayback Machine
  16. ^ Here It Goes Over again (U.s.a. promo maxi-CD). OK Become. Capitol Records. 2006. DPRO 0946 3 75213 2 8. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Here It Goes Again (European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Here It Goes Again (Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Hither Information technology Goes Again (New Zealand CD single liner notes). OK Get. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June seven, 2018.
  21. ^ "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Report: New Releases Singles – Calendar week Commencing 23rd October 2006" (PDF). ARIA. Oct 23, 2006. p. thirty. Archived from the original (PDF) on Feb 23, 2008. Retrieved February 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Motility". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Look!, archived from the original on Dec 13, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Go from United states of america Today, by Brandon James Smith, published August 3, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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